So rumors of my demise are greatly exaggerated… Okay, not that greatly.
I’d like to think that many of you missed me, but only one person asked about my whereabouts, so I assume I’m not THAT missed. Now that our good friend Poe is giving up the ghost, I have to wonder what I’m doing. We’ve been on hiatus for almost two months, after a pretty strong December performance. On the positive side, while I’ve been on autopilot, the traffic hasn’t taken much of a hit. That’s the benefit, I suppose, of having thousands of posts. Granted we’ve never fully recovered from the great Google “I’mma steal all your traffic for myself” purge of 2013, but what can you do?
Anyway, so I’m reevaluating where I will go with this site moving forward. I am unfortunately far too busy to post at pre-2013 levels. And with so many sites jumping into the fray as of late, it almost seems counter productive. When I got into this game several years ago, there were 3-4 real sites doing coverage of toys. Sure, others existed, but they were sporadic at best. Infinite Hollywood prided itself on featuring offbeat figure reviews and such, but as the market became more saturated, we lost our voice and perhaps what little market share we had.
So what should I do going forward? I have hundreds of toys that need to be reviewed, but I often wonder if they’re worth the work. Reviews take a ton of time, particularly because of the detail we put into them. I like to think we have generally the most detailed reviews around. Unfortunately, they rarely generate comments and people would rather watch Youtube reviews instead it seems. I’m certain I’ll still do reviews, but they’re going to be less, I think.
Are you interested in more articles? Interviews? Conventions? Fun sides of the toy industry you don’t normally see? Reviews? Photos? Videos? Specific toy brands?
I’m not asking you to convince me to keep running Infinite Hollywood, but rather, I’d like some feedback on what you like and what you’d like to see going forward. Consider this a huge suggestion box. Do you like the website layout? Do I need an overhaul? Any critique, good, bad or otherwise would be greatly appreciated. I’m definitely at a crossroads and I want to make sure I’m headed down the right path.