You wouldn’t think the Ninja Turtles would want to come anywhere near something called Shreddies, but that’s exactly what they did during the early 90’s. This vintage cereal ad, shows off one of several promotions that the TMNT did with Shreddies cereal in the UK. We don’t have Shreddies in the states, because it’s essentially Chex mix.
What’s interesting about this promotion, aside from the trippy TMNT movie-esque artwork, is that the Turtles are referred to as the Teenage Mutant Ninja Turtles. Back in the early 90’s, the Turtles were called the Teenage Mutant Hero Turtles in the UK, because ninjas were bad or some such. Shreddies was also distributed to Canada, so it’s possible that they opted to keep the actual TMNT name to save on packaging changes.
Shreddies did a lot of neat toy promotions with popular cartoons of the era. The Real Ghostbusters, M.U.S.C.L.E, Monster in My Pocket and Thundercats were just a few of the cereal premiums that joined the Green Machine back then. I haven’t seen any Ninja Turtle cereal promotions since the Nickelodeon cartoon hit the airwaves, but I imagine it’s only a matter of time.