The folks at Nickelodeon, IDW, Target and Playmates have teamed up to create one of the coolest toy promotions in recent memory. Launched yesterday at SDCC, Target and Nickelodeon are giving away a special IDW comic book which uses the new Nickelodeon Ninja Turtles figures from Playmates in place of traditional comic drawings. Figure comics are nothing new, but they’re rarely done at this level and I don’t recall any major publishers actually making a comic like this.
While the comic in itself is cool (and just a glorified but brilliant ad for Playmates’ new toys) the best part is the contest. The comic ends on a cliffhanger, with the Shredder showing up. You are then redirected to a site which shows you the “possible” ending in the form of a short stop motion animation. It’s pretty awesome. The contest however, is for you to send in your own TMNT video to provide an ending.
The video must be 2 minutes or less in length and if your video is chosen as the winner, you can win a TMNT comic, all four Turtles figures signed by Kevin Eastman and Peter Laird, plus a gray cast proto figure, a paint master figure AND a $500 Target gift card! The quality on their video is really good and I wish that you just had to complete the comic in comic format, since I can do that much easier. None the less, I’ll probably enter and give it a whirl.
You can download the IDW TMNT figure comic and find out all the contest details here.