It’s time once again to take a look at the newest toys invading the stores, it’s time for TALES FROM THE TOY AISLE! This week we take a look at the incredible Imaginext toys that are quickly becoming one of my favorite toy lines out there. Originally designed for young kids, it’s hard not to imagine (no pun intended) these becoming collector’s best friends. With such a wide variety of selections and brands. Now Hasbro is getting into the act as well (more on that in a bit!) plus we take a look at another small scale mainstay, LEGO!

Up first we have Imaginext Toy Story figure packs. If you’re like me, you probably enjoy Toy Story but find many of the characters just too darn expensive. Imaginext has you covered with the entire crew (sans Potato Head) available in various forms and in multipacks that make it cheaper than any other Toy Story brand.

It’s also the only line where you can get Evil Dr. Porkchop’s spaceship! Why do I not collect these?!

Imaginext doesn’t just have licensed brands either, they have some stuff they came up with on their own. Some of that is the best stuff, like pilots and planes or the brand new Dinosaur brand! It’s clearly inspired by Dino-Riders!

I loved Dino-Riders as a kid and I can imagine these little guys would be a big hit with youngsters. They even have big items like a T-Rex and a Bronto… Or whatever the hell a Brontosaurus is these days.

Not to be outdone, Hasbro, under their Fisher-Price brand has now come out with their own Imaginext style figures featuring their brands. Star Wars and Marvel are bound to make a big splash in this format.

The figures look and move the exact same as Imaginext and are the same size. The only difference appears to to be the addition of a swivel wrist. I was hoping for single jointed legs and removable weapons, but no dice. Still it’s nice to have some Marvel guys in the same scale as these old DC ones.

They’ve even managed to get Transformers in on the action with these Rescue Bots. No GI Joe yet, but we can only hope it’s coming. Joe in this format might be enough to make me jump aboard.

I can’t recall the last time that Marvel & DC guys were so interchangable. Even the SHS stuff wasn’t this close. Probably not since ToyBiz did both Marvel and DC within about a year of each other. Kids will be able to play out both brands now.

With Marvel and Star Wars on the scene, it might be time for Imaginext to freshen up some of those Old Designs to stay relevant on the market.

Also look at these adorable mini Star Wars plushes! I need them all!

In the land of mini figures, Lego is still king! Lego has some new sets out including more Ninjago stuff.

Seriously, there’s a whole world of this stuff. Tons of sets. Kids would love it, but I’m sure collectors are getting in on the action too. I’m sort of glad I never got too into Lego… However part of me always wants to.

They have some awesome new Hero Factory stuff…

As well as a truly radical Mars Attacks homage in the form of “Alien Conquest”. This is the type of stuff I would have flipped over at age 9. Some of these sets are really expensive, though. Lego commands a high price because of their high quality. Has anyone ever broke a Lego? I think not.

Each set comes with lots to play with, colorful building blocks and an array of just downright cool stuff. That’s why Lego remains king of the small scale toys.

That’s it for this time, but beware that just around the corner, lurking in the darkest corners of the department store, just past a rude cashier and an inept clerk, is something your wildest dreams could never imagine when we venture into TALES FROM THE TOY AISLE!

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