You unlock this door with the key of imagination. Beyond it is another dimension – a dimension of sound, a dimension of articulation, a dimension of mind, a dimension of dork and paint applications, one part electric slide one part electric bugaloo, it’s time for another edition of… TALES FROM THE TOY AISLE!


I started this weekend at Target, where they had a sale on DCUC. Of course it doesn’t really matter, as the only DC Universe Classics they had was Wave 4 and Wave 7. It’s amazing how much of those two waves I have seen in the past year. It’s almost like Mattel didn’t make any other waves. I like some of these new JLU singles, but apparently I’m not alone in not $9 liking them. $5 liking them maybe, though.


Good news for DC fans though, at least the Imaginext line keeps pumping out cool stuff. Like this Joker base! Pretty cool I must say. I’m getting closer and closer to giving up all other DC lines and purely collecting this toddler DC line.


I mean not only do they have bases, but they have vehicles! Green Lantern construct jet! Wicked!


Did you know Target now has a whole NERF aisle? I sure didn’t, but they do!


Tons and tons of Nerf crap. Apparently these things are still popular with kids. I never got much into Nerf when I was a youngster. I think it’s because in order for NERF to be fun, you have to have friends. I can play Ninja Turtles alone, but the same can’t be said for Nerf. I did have that Kenner offbrand Nerf style Ghostbuster blaster gun though. That thing was cool.


Expect these Prince of Persia figures to be on clearance until the end of time. Who thought this was going to be a successful toy line? Seriously?!


Speaking of toys destined for the clearance bin, it’s the A-Team everybody! They might love it when a plan comes together, but someone should have planned this toy line better. What’s up with those 12 inch figures? They look like something that should come filled with bubble bath. I’m so out of GI Joe right now that even the A-Team van doesn’t interest me. This line needs a dose of Mr. T! I would buy a bunch of Mr. Ts!


On the complete opposite of the spectrum, Target had a sale on Star Wars toys and they sold like hotcakes. Say what you will about Lucas, but the Clone Wars cartoon was a stroke of brilliance in marketing. Has anyone ever paid attention to the backing paper at Target, behind the toys? Kind of creepy.


Then it was off to Meijers, which actually had a ton of DCUC. No sales though. I’m starting to think Wave 12 is the new Wave 4, because I do see it a lot too.


They had so many of these, they actually had to build a second spot for them! Quite the rarity for DCUC in my neck of the woods. I’m starting to think the lack of any star power in this wave was a big mistake though.


They also for the first time in a long time, had a ton of Mattel WWE figures! Nobody I wanted, but Mattel gets credit for stocking them up. Of course I’m not surprised these are selling slow. I mean, who wouldn’t want to pay almost $20 for a Santino Marella with a T-shirt!?


I really wish Bandai’s retro Power Rangers line didn’t suck so bad. Look at that, I want both of those characters, but those toys are almost Happy Meal level. BLAH! They’re also $7! OUCH!


Last but not least, more Imaginext. Why don’t they make an Aquaman in this line?!


Seriously, they have a ton of aquatic stuff they could retool for Aquaman. Like this whale! It could be his vehicle.


Make an Aquaman so I can have him fight this! Do it Imaginext! DO IT!

That’s it for this time, but beware that just around the corner, lurking in the darkest corners of the department store is something your wildest dreams could never conceive when we venture into TALES FROM THE TOY AISLE!

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