Hasbro has been teasing the return of Jem for a couple of years now. Jem has popped up in various convention stuff with Hasbro, but little to no details were revealed. Like Micronauts, it’s one of those things that we hear Hasbro is working on but never see, at least until now. Jem and the Holograms is generally something I could care less about, but I did watch Jem from time to time back in the 80’s. See kids, back then all the cartoons came on in one big block and Jem would run smack dab in the middle of shows like GI Joe and Ninja Turtles.
Anyway, Hasbro has finally announced the return of Jem and the Holograms, signing a deal with Integrity Toys to produce a new Jem doll. Think of it kind of like how Hasbro opted to have Sideshow make new 12 inch GI Joes. The only problem? Jem’s new price tag is, you guessed it, truly outrageous. This doll will cost you $125!
Although the doll is supposed to be high end, it honestly doesn’t look much better to me than many of the Barbies on the market today. And if my recent Elvis review tells us anything, I clearly know the Barbie market. Speaking of Barbie, Jem and the Holograms was Hasbro’s attempt to take some of the Barbie market back in the 80’s. They were mildly successful, but alas it was short lived. Jem developed a big following though, thanks to the cartoon and the few years that the toy line did survive.
Which I guess is what brings us to now. An expensive new Jem. It seems that all of Intergrity’s dolls retail for around that sort of price (although they do have some RuPaul dolls on clearance!) so I guess that’s par for the course. I don’t follow the doll world enough to know for sure, but it still looks like a ripoff to me.
The line will debut at SDCC where you can buy the Jem doll and you can find more info at the new offical Jem website.