On a day when I just got hit with a $50 charge for TWO action figures in the MOTUC line, the last thing I want to hear about is raising prices. Low and behold, that’s exactly what happened. Over at the MattyCollector forums, Scott Neitlich dropped this little bombshell:
The Horsemen tend to “overdeco” figures. Every figure in 2012 is delivering $22.00 worth of paint apps. In 2013 we are dramatically raising prices so we can afford more paint and accessories. If we wanted to deliver all the figures exactly as the 4HM painted the protos we would need to charge more and we already sold in the sub for 2012, so that is not an option. Legally we can’t raise prices on the sub after it is sold in. This is why we will start 2013 at higher prices.
First, I reject the idea that the 4 Horsemen “overdeco” stuff. They put in the deco that they think a character needs. Certainly there are times where certain paint applications can be removed and still look nice, but I think it’s a bit of the old “throw the Horsemen under the bus” mentality at work here again. It’s not like the Horsemen are sitting around saying “Hey, let’s see how many paint aps we can jam onto this figure” or maybe they are. The Horsemen are free to chime in on that, but I doubt that’s their goal.
The big issue is price. We’ve already seen one price hike on MOTUC this past year. Now the word dramatic is being used in regards to the new price increase. Mattel has already made it clear that the subs will not stay at the “2008” price next year. This means that we’re going to see an increase in cost no matter what. Would Mattel really have the gall to raise the price to $30 per figure? That’s the only thing I can imagine would be “dramatic” in terms of an increase.
What do you think the 2013 price of MOTUC will be? What price is too dramatic for you?