It’s no secret that 2012 has not started off with a bang for Masters of the Universe Classics. The last figures from 2011 had a massive delay and then as a result the lineup was shuffled around putting the controversial Star Sisters into the first official figure slot for 2012. Unfortunately things don’t appear to be getting any better, as Mattel has announced that MOTUC vehicles are essentially, off the table.
It started a month ago, when in Matty Q&As, Mattel responded that the Wind Raider only did “okay” for them. This outraged many fans who could not comprehend how an item that sold out in 3 days was deemed a failure, more or less. Soon Scott Neitlich stepped in as the Toy Guru and during his unofficial “State of the MOTUC Address” seemed to downplay this idea that the Wind Raider didn’t do good for them. Scott basically passed it off as fanboys being fanboys and looking too much into this. Yes Mattel would have liked to seen the Wind Raider sell faster, but the sales of the Wind Raider were not a big enough issue to cancel future vehicles. It’s just that 2012 didn’t have any vehicles on the agenda because Granamyr which in itself is a massive undertaking, was already on the schedule.
Everyone breathed a sigh of relief, and hung onto hope that the Battle Ram was on it’s way and speculation once again began on whether Mattel really saw the Wind Raider’s 3 day sell out as “weak” or not. Some, rightfully so, have clung to the theory that the Wind Raider didn’t sell out at all and was simply pulled down. A tactic that Mattel has repeatedly used to apparently confuse customers and anger it’s fanbase, as well as cost itself potential sales. Mattel remains mum on that issue entirely, as what happens in the house of Barbie stays in the house of Barbie.
However a little less publicized story is that in the recent Matty Q&As, the sales of the Wind Raider were discussed again, with more puzzling answers. First Mattel chimed in with, this comment:
The Windraider actually only performed “okay” for us and therefore we have no plans for more vehicles in the near future.There is just too much tooling involved that is a one time use.
This is sort of alarming on it’s own, because this is the first time we’ve heard Mattel blame the amount of tooling involved with why future vehicles may not be coming. However, the language is somewhat similar to what we’ve heard before and perhaps Toy Guru was right in saying that this is only fans looking too much into something that’s not there. At least until Mattel tried to sneak this one by:
The Windraider only performed “okay” which makes it doubtful we would tackle another vehicle in the near future. Maybe in a movie year if the line goes wider.
Here we have this “Wind Raider” only did OKAY nonsense again. Since when is a sellout not a sellout? Presumably when it’s a MattyCollector sellout. The real head scratcher is the concept of vehicles being exclusive to “movie years”. Since when? Wait, there’s a new Masters of the Universe movie? We’re waiting on a movie to determine whether online exclusives can be made? Thank goodness the Star Sisters didn’t need a movie!
This is the type of answer we expect from questions about Batman, not He-Man. We’ve long heard stories of a MOTU movie, but the chances of that actually happening anytime soon seem dubious at best. We’re at least 2 years or so away from that happening and even if a movie was imminent, that would no doubt result in some sort of retail line. It would be largely irrelevant to the status of what’s going on at MattyCollector. So is Mattel basically saying that vehicles are not coming? Enjoy your Wind Raiders folks… I guess.
Why? What changed? Why did they even bother to tease us with vehicles if they had no intention of actually doing them? Did the Wind Raider really sell bad? Are there stockpiles of unsold Wind Raiders? If so, why didn’t Mattel keep them up longer? What caused this change of direction for the line?
Something happened. Vehicles were at the end of 2011, seemingly something that we would see moving forward. Perhaps even one a year, starting in 2013. This is what fans were led to believe would happen if the Wind Raider sold out. Now we’re told to wait for a movie. What gives?