With SDCC just days away, I knew there wouldn’t be a lot of information to be given out in this particular Q&A. So I tried to get some deeper information as well as have a little fun this time. I can officially say that I didn’t find either to be particularly effective. So maybe this Q&A was a lost cause to begin with. I’m not sure Toy Guru even got his hands on some of these questions (there’s new people helping him answer these), since I think he would have responded with a bit more wit and humor. Whatever the case, here they are.


In recent years the trend has become for major toy companies to license big franchises, Star Wars, DC Universe, Marvel, as well as motion pictures like Avatar, etc… But throughout the 80’s and early 1990’s it seemed like every toy company, including Mattel, pumped out a variety of in-house creations. With the recent revival of MOTU and apparently an entirely mythos being plotted out by Mattel, is there still a drive within Mattel to create new and original in-house properties? Something created within and entirely owned by Mattel, or have those days simply disappeared with the changing times?

Mattel is always working on new projects and ideas and we are excited about both our licensed and homegrown properties. Nothing to announce now, but we are always at work on new ideas for toy lines.

In 1985 Mattel first released the M.U.S.C.L.E. figures to some considerable success. That same year Mattel also released a mail away poster showing all the regular figures. Strangely, years later it’s been discovered that figure #236 known as “Satan Cross” did not appear on the poster. He is the only mass released carded M.U.S.C.L.E. figure to be left out of the poster. Mattel’s M.U.S.C.L.E. fans have wondered for 25 years now, why wasn’t he featured on the poster? Is there anything in the Mattel archives that might give us a clue?

At this point, that project is complete. If we ever did a commemorative version, adding figure #236 one-in might be a fun thing to do. Nothing to announce now.

It’s been noted that because of certain fees, rights and legalities that not all of the classic Masters of the Universe artwork is available for Mattel to use. This has led to some issues with things like coffee table books. If some of the old stuff is unavailable, has Mattel given any thought to producing a new workup of art, similar to the Club Eternia maps and releasing those in some sort of collected form?

We would love to do a book like this but, as you stated, right now it’s just not logistically possible. If that ever changes something like this would be fun.

JLU Lobo sold quite well and equally as fast. Because Lobo only made it a few hours, is it possible that he may see a re-release of some form at a later date?

We don’t have a re-release planned, but we did save a few for this year’s SDCC so JLU fans would have something to pick up.

We assume an announcement is forthcoming (perhaps at this year’s SDCC?), but when can we expect to see those sweet “Back To The Future” Barbie hover-boards? We were told in 1989 that they would be regularly available by at least mid-2015, but no prototypes have surfaced yet. So are they still on schedule or have they been pushed back?

We’re still a few years off from announcing a 2015 line. Plus, we’re waiting for the Hoverboard to be invented.

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