Word has come out that Hasbro has renewed a few trademarks earlier this month. Most are the usual suspects as Hasbro continues to protect it’s products and name brands. However a few stick out as particularly interesting.
ACTION MARINE (Trademark Number: 85774333)
ACTION SAILOR (Trademark Number: 85774334)
ACTION PILOT (Trademark Number: 85774335)
Hasbro has renewed the trademarks for the original GI Joe brands. The trademark states it’s for use with “toy action figures and accessories for use therewith”… As you may know, 2014 is the 50th anniversary for GI Joe. It could be that Hasbro is planning on rolling out some more reproductions of the classic 12″ inch Joes. I certainly hope that’s the case. Hasbro did this same treatment for those Joes back in December of 2008 as a Walmart exclusive with great success.
We don’t know yet exactly what Hasbro has planned for the 50th anniversary of GI Joe. These could be new figures in 3 3/4 style, it could be reproductions similar to the ones we saw before or it could be an entirely new style of figure. Only time will tell, but I know many classic 12” collectors are holding out hope that Hasbro has some nice nods to the vintage Joe brand planned.