Hasbro is not for sale. Whew, scared me there for a minute. Here’s the story so far, early Thursday morning the Wall-Street Journal published a story that Hasbro was taking potential offers. With the lead candidate coming from private-equity firm Providence Equity Partners.

The company’s stock price soared as much as 12% in pre-market trading, before losing steam after the statement. Hasbro’s stock price rose 3.1% Thursday to $42.35 a share.

The Hasbro talk came about a month after the world’s largest toy retailer, Toys “R” Us Inc., announced plans to raise $800 million through an initial public offering, marking its second turn in the public market. In 2005, under pressure from slumping sales, Toys “R” Us was taken private for $6.6 billion by a group led by Bain Capital, Kohlberg Kravis Roberts & Co, and Vornado Realty Trust.

Some analysts say that mature companies such as Hasbro and Toys “R” Us, with relatively limited growth prospects, tend to seesaw between private and public status over time as a way to improve the business’ performance.

Shortly there after though, Hasbro released a statement that they weren’t up for grabs. One would imagine more so than the toy business itself, the properties which have all proven to be big sellers for Hollywood were one of the key components in making Hasbro look like a viable purchase. Hasbro did admit that they had received some interest and possibly an offer, though, from Providence Equity Partners.

Hasbro said that it is not having any discussions regarding the sale of the company. Hasbro confirmed that it had been approached by a private equity firm regarding a transaction, and said that its board of directors determined that there was no interest in pursuing such a transaction.

Thus ends a whirlwind story of Hasbro being on the market… At least for now. Some believe this could be a veiled invitation for more bids given that Hasbro did meet with these individuals. For what it’s worth, Hasbro apparently is doing fine, with as much cash in hand as they have in long-term debt. Reportedly it’s market capitalization is about $6.1 billion and that Hasbro was apparently looking for around an $8 billion pricetag to sell.

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