In a rather shocking announcement, General Mills has revealed that this holiday season (and that holiday is Halloween) not only will Franken Berry and Boo Berry return to the shelves in what has become a bit of an annual tradition, but for the first time in decades, Frute Brute and Fruity Yummy Mummy will also return. It seems clear to me that bringing the cereals back as part of Halloween has been a great success for General Mills. My favorite remains to be Franken Berry, but I will definitely buy both of these when they hit the shelves later this fall.
Frute Brute (sometimes spelled Fruit Brute) was a main cast member for a while, appearing mostly in the 70’s. He hasn’t been seen since 1983 and only children of that era really remember him. Fruity Yummy Mummy came around in the 80’s and I recall him immediately being a bit of a bastard child of the General Mills monsters. Of course, Boo Berry faded away for a long time as well. Perhaps these two monsters will get new life this season.
Interestingly, this will mark the first time that all five monster cereals have been available for purchase at once. Talk about a sugar high! If you’re a fan of the lime or vanilla flavored marshmallows, now is the time to stock up. I suspect if they do good, we might even see spin-off products like last year’s Monster Cereal Fruit Roll-Ups. There will apparently even be special retro boxes shipped to Target stores. The countdown to Halloween is on and General Mills is clearly in the spirit!