I didn’t grow up in the 1960’s and 1970’s but I do really have a fondness for some of the neat stuff of the times. Space Exploration was a huge part of that generation and in the years the preceded it, people had little to now knowledge about space. Which led to lots of interesting ideas about space travel, aliens and the like.

Billy Blastoff was a toy that capitalized on the era with his moon walking toys. Billy used a couple of batteries and could do a crazy little space walk. He also had a variety of vehicles he could be plugged into that would also move around via his batteries. It was a cool concept back in the time when moon roving was all the rage.


Here’s two really cool ads from the time about Billy. Billy Blastoff also had a couple of friends, namely a robot. Naturally the robot’s name was Robbie. Ever since 1956’s Forbidden Planet’s Robby the Robot, nearly any robot worth his salt was named Robby, Robbie or something similar. So naturally Billy’s robot friend was named after the legendary Forbidden Planet mechanical monstrosity.

These seem like pretty cool toys, although Billy’s childlike face creeps me out. I’m sure that endured him to a lot of kids in that generation though. It’s crazy how many space toys came out during this era. I’m not sure what happened to Billy’s parent company, a toy creator called Eldon. Their slogan was “Just for the fun of it,” which is pretty close to the slogan of Diet Coke in the 1980’s. Just for the taste of it, Diet Coke!

Planet Earth is blue and there’s nothing I can do, so here’s to you Billy Blastoff!

2 Responses to Classic Toy Ad: Billy Blastoff

  • Lt. Clutch says:

    His kiddie face sure looks weird somehow. The fact that he walks is even creepier! Eldon licensed Billy here from Tomy along with other Japanese toys, that used to be their main gig. Kinda like Takara's early years licensing Micronauts to Mego and what would later become Hasbro's Transformers line. Looks like Mattel and Remco were major players back then. But I wonder if the Sea Devil figure was based on the DC Comics characters? They had a series in the 60's that was pretty popular during that era.

  • Yeah that's what I hear about Eldon. Which seems even odder that Japan would make a toy that looks like Billy. Then again, trying to figure out the Japanese… That's a loaded question.

    Remco used to be a pretty big player back in the day and of course Mattel's Major Matt Mason was one of the space race kings. Good times I'd imagine for being a kid.

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