I don’t know if it’s the changing of the times or the fact that Jimmy Hart has become a close personal associate of Hulk Hogan, but it’s a bit odd to read that Hart wants “to lick” on the WWF Superstars. Classic Comic Ads can always point those things out, though. At the time when this was printed in WWF Magazines and comics, it didn’t seem perverted at all.
WWF Ice Cream bars by Good Humor were one of those things that completely slipped out of the conscience of most wrestling fans. At least until earlier this year when CM Punk brought them up in a promo. Punk spearheaded a short and unsuccessful campaign to get a new version of the bars made. It just goes to show you how wrestling has a different stigma attached to it now.
This old school ad has all the elements of a classic. I particularly like the packaging for the bars, which features only two wrestlers: Hulk Hogan and the Junkyard Dog. A lot of fans today don’t realize just how popular JYD was, but his inclusion next to Hogan should give you some idea. Another interesting twist is that the bars were officially named “WWF Superstars of Wrestling” bars. The WWE now no longer is allowed to call itself the WWF or use the phrase “Superstars of Wrestling”.
And you have to love the little quote at the bottom: Take it from the mouth, “Once you lick ’em, you’ll love ’em!” Yeah… That sounds perverted.