It’s time once again kiddies to head into the dank and mysterious underworld filled with plastic movie toys and 5 points of articulation. Yes, that’s right, it’s time for another… TALES FROM THE TOY AISLE!

This week we’re headed to the local Walmart in search of something interesting. Will Walmart house any ancient discoveries or perhaps unveil a new product to us? Don’t hold your breath!

Walmart Man of Steel
Right as soon as we enter, there are tons of Man of Steel toys to look at. It doesn’t look like the box office success of this movie is going to translate into toy sales. Part of the problem of making a more “adult” Superman movie, I suppose.

Walmart Exclusive
Walmart is the place to go for these 3 3/4 Superman figures from Mattel. They even have exclusives that light up. Some of those look pretty neat. I really like that “Powers of Krypton” logo the best.

Superman doll
They even pulled out the old Wrestling Buddy format and made a Superman version. Sadly, these Mattel buddies are very undersized. Continue reading

It’s time once again to take a look at the newest toys invading the stores, it’s time for TALES FROM THE TOY AISLE! This week we take a look at the incredible Imaginext toys that are quickly becoming one of my favorite toy lines out there. Originally designed for young kids, it’s hard not to imagine (no pun intended) these becoming collector’s best friends. With such a wide variety of selections and brands. Now Hasbro is getting into the act as well (more on that in a bit!) plus we take a look at another small scale mainstay, LEGO!

Up first we have Imaginext Toy Story figure packs. If you’re like me, you probably enjoy Toy Story but find many of the characters just too darn expensive. Imaginext has you covered with the entire crew (sans Potato Head) available in various forms and in multipacks that make it cheaper than any other Toy Story brand.

It’s also the only line where you can get Evil Dr. Porkchop’s spaceship! Why do I not collect these?!

Imaginext doesn’t just have licensed brands either, they have some stuff they came up with on their own. Some of that is the best stuff, like pilots and planes or the brand new Dinosaur brand! It’s clearly inspired by Dino-Riders!

I loved Dino-Riders as a kid and I can imagine these little guys would be a big hit with youngsters. They even have big items like a T-Rex and a Bronto… Or whatever the hell a Brontosaurus is these days.

Not to be outdone, Hasbro, under their Fisher-Price brand has now come out with their own Imaginext style figures featuring their brands. Star Wars and Marvel are bound to make a big splash in this format.

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This week I stopped into a local Dollar General and encountered a royal bitch. I also nearly bought a $3 toy, but alas it wasn’t meant to be. All that and more in the latest TALES FROM THE TOY AISLE!

We open with some double pack figures from The Corps. For $3, this isn’t a bad deal. I almost picked up a couple guys to go with my Ethan Crowne figure. I like the two pack idea, but unfortunately the Corps are all the same figures. I’m not likely to pay $3 for two when I can get the whole lot for about $12. Corps should repaint these dudes, but I guess it’s cheaper not to.

They have these guys for a $1. They remind me a bit of the old Remco Sgt. Rock figures. I’m sure they’re not as good. For $10 though, you could buy a whole army’s worth. That could be fun?

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It’s time for a very special pre-Easter edition of TALES FROM THE TOY AISLE!

Right now in the department stores there is a second aisle of “toys” devoted to Easter. While some of it is just candy and eggs, many include little trinkets that are designed to go into Easter baskets. I recall getting a handful of neat toys through the years at Easter, so let’s see what’s out there for kids this year.

Our first stop is Target, which has one of the largest selections of Easter goodies. One very cool item I noticed is these POP Heroes vinyl bobble heads of DC characters. They look pretty neat, but seems as though they have no articulation. Too bad, as I’d picked one up if it had a little poseability.

They also had the DC Imaginext stuff back out, but this time in egg shaped packages. I really like these, but as I’ve said in the past (Christmas) they should try to theme these beyond just the packages. These figures are the same as the Regular and Single Card releases. Do something more than just change the packaging!

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You unlock this door with the key of imagination. Beyond it is another dimension – a dimension of sound, a dimension of articulation, a dimension of mind, a dimension of dork and paint applications, one part electric slide one part electric bugaloo, it’s time for another edition of… TALES FROM THE TOY AISLE!

Yes while today does start our official coverage of C2E2, I won’t have most the pictures and details until tonight. So in the meantime, let’s take a stroll down the local toy aisles and see what’s popping!

First I want to point out something new Hasbro has cooked up. Selling masks. Sure, there have always been a handful of masks/costumes in the toy aisle, but Hasbro is now marketing a specific mask for every brand of their superheroes.

And it’s not just superheroes either, Transformers is getting in on the action! These masks are all actually pretty cool because while they resemble the old Ben Cooper masks in a way, they’re much more detailed and are a hard plastic. The GF tried a few on and they fit her alright, so I guess some adults could even sport these.

And if you decide to buy the Thor mask, you might as well pick up the Mjölnir roleplay toy as well.

There was a decent rollout of Thor toys on the shelves as well. The big movie seems to be getting a decent launch, toy wise. Of course I more or less find Thor pretty boring.

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