cereal

TMNT Shreddies
You wouldn’t think the Ninja Turtles would want to come anywhere near something called Shreddies, but that’s exactly what they did during the early 90’s. This vintage cereal ad, shows off one of several promotions that the TMNT did with Shreddies cereal in the UK. We don’t have Shreddies in the states, because it’s essentially Chex mix.

What’s interesting about this promotion, aside from the trippy TMNT movie-esque artwork, is that the Turtles are referred to as the Teenage Mutant Ninja Turtles. Back in the early 90’s, the Turtles were called the Teenage Mutant Hero Turtles in the UK, because ninjas were bad or some such. Shreddies was also distributed to Canada, so it’s possible that they opted to keep the actual TMNT name to save on packaging changes. Continue reading

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I’ve often mentioned that Frankenberry is my favorite of the General Mills monster cereals, but I was happy to find out this year that GM was bringing back two long forgotten other flavors, Fruity Yummy Mummy and Frute Brute. It took me a while to find both in stores (I just found Frute Brute this week) but I figured I might as well throw up a review of these cereals, since not everyone has had the chance to try them. I just recently learned that in the UK, they don’t have any of the monster cereals!

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Fruity Yummy Mummy was introduced at the tail end of the 1980’s with a bizarre commercial that had the Mummy doing some mambo drumming. He had a voice that sounded a bit like Wolfman Jack, but the cereal never appealed much to me. In fact, I saw the Fruity one as an enemy. Some new creation trying to crowd in on my favorites.

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But it’s a bit of a welcome addition back to the breakfast table this year. For starters, it tastes surprisingly good. While it isn’t overly flavorful, there’s just enough hint of citrus that you keep going back for more. My GF, who rarely likes these sugary cereals, found herself grabbing a few bits of the Mummy’s goodness from time to time. I don’t know if it’s a great flavor to add to milk, but eating it plain (as I often do with cereal) is quite good. Continue reading

Monsters Cereal Returns!.  (PRNewsFoto/General Mills)
In a rather shocking announcement, General Mills has revealed that this holiday season (and that holiday is Halloween) not only will Franken Berry and Boo Berry return to the shelves in what has become a bit of an annual tradition, but for the first time in decades, Frute Brute and Fruity Yummy Mummy will also return. It seems clear to me that bringing the cereals back as part of Halloween has been a great success for General Mills. My favorite remains to be Franken Berry, but I will definitely buy both of these when they hit the shelves later this fall.

Frute Brute 2
Frute Brute (sometimes spelled Fruit Brute) was a main cast member for a while, appearing mostly in the 70’s. He hasn’t been seen since 1983 and only children of that era really remember him. Fruity Yummy Mummy came around in the 80’s and I recall him immediately being a bit of a bastard child of the General Mills monsters. Of course, Boo Berry faded away for a long time as well. Perhaps these two monsters will get new life this season.

Interestingly, this will mark the first time that all five monster cereals have been available for purchase at once. Talk about a sugar high! If you’re a fan of the lime or vanilla flavored marshmallows, now is the time to stock up. I suspect if they do good, we might even see spin-off products like last year’s Monster Cereal Fruit Roll-Ups. There will apparently even be special retro boxes shipped to Target stores. The countdown to Halloween is on and General Mills is clearly in the spirit!


Remember in 1985 when Quaker Cereal ran their Where’s the Cap’n? Captain Crunch promotion? We all collected clues and tried to find out where the Captain had went to. As it turns out, back then, he was “in the Milky Way”. He quickly returned to our hearts and bowls. Now 26 years later, the Captain is MIA again. This time, it could be for good.

Is Captain Crunch really missing or just retiring? According to a new article in the Daily Finance, Quaker is trying to take the Captain out back and put a bullet into his head like Old Yeller. Here’s the blurb:

Cap’n Horatio Magellan Crunch, who has sailed the Seven Seas for Quaker Oats since 1963, has fallen into the brand equivalent of the Bermuda Triangle.

The cartoon sailor is nowhere to be found on the Quaker website. Quaker’s corporate parent, PepsiCo (PEP), doesn’t go out of its way to trumpet its association with the Good Cap’n, either.

“Our research shows that PepsiCo is no longer marketing Cap’n Crunch cereal directly to children. In a sense, you could say that they have retired Cap’n Crunch, and that’s a good thing,” writes Jennifer Harris, director of Marketing Initiatives at the Rudd Center for Food Policy & Obesity at Yale University, in an email.

But is it really true? Well apparently due to pressure from the government and various parent organizations, many of the sugary cereals we all knew and loved (and have diabetes as a result of) are being put out to pasture. They’re not directly getting rid of them, just phasing them out and cutting down on the advertisements aimed a children. What do you think? Should the Captain be allowed to peddle his unhealthy sugary starch bites to your kids?

And I think we know who’s really responsible for trying to get rid of the Cap’n…

EDIT: Shortly after we posted this story, Quaker came out and made a statement that Captain Crunch isn’t going anywhere… Even if they are downplaying him some.

“Reports of Cap’n Crunch’s demise are greatly exaggerated,” Quaker said in a statement to Ad Age. “In fact, we just launched an official Facebook page for Cap’n Crunch. Now that our Cap’n Crunch brand is in the social-media space, our adult consumers can stay up to date on all things Cap’n Crunch.”

Note that they say, ADULT consumers. Apparently Captain Crunch is now an adult collectible. Just like Mattel’s He-man! I will now take full credit for saving Captain Crunch. You’re welcome!


What better way to really get into Halloween than with a sugary breakfast cereal made in homage to Mary Shelley’s novel about resurrection and playing god? How many people died in the original Frankenstein novel? That’s okay, he’s worthy of a children’s cereal and Franken Berry is proof of that. He’s also proof that a well balanced breakfast can start a dialogue with your children about man creating life.


General Mills’ Franken Berry cereal debuted in 1971 alongside Count Chocula. They were the first two “monster cereals” and according to Wikipedia the first batches used a different dye that didn’t quite digest, resulting in “Frankenberry Stool”. I’ve never had Franken Berry stool, but I have had the cereal. Nowadays, Franken Berry is harder to find in stores. He is available in some markets, all year round, but your best bet is at Halloween.


The monster cereals are out in full force this Halloween season and sadly they don’t come with any cool prizes. Any child of the 80’s and before can tell you that the TOYS that used to come in boxes of cereal were the biggest selling point. I had a ton of that crap as a kid and would always force my parents to buy whatever kind I wanted, based purely on the prize inside. Kids today have to settle for a comic on the back in which the General Mills monsters scare each other by dressing up as children.

Franken Berry was always my favorite as a child, while everyone else in my family really liked Count Chocula. Franken Berry and Chocula had the distinct advantage of not always having to have a cool toy inside. The cereal was just cool by nature, and thus we often had it even if it didn’t have a cool prize.


Interestingly, the side of the box mentions “scaring up memories” of the cereal. That leads me to believe that they are marketing this just as much to adults with nostalgia, as they are kids. Of course I also know that a lot of adults love this stuff and I’ve seen posts on forums about it, so clearly General Mills hunch is right.


Inside you get a variety of red Pacman ghosts with strawberry flavor. These ghosts make me wonder if there was ever Pacman cereal? It could have looked the exact same, but had the marshmallows be Pacmen. Anyway, if you put them in milk it’ll turn the milk pink. I suppose if you ate a ton of this and only this, you might be able to get the infamous Franken Berry Stool as well. How’d that be for a Halloween trick! I’m not going to experiment and find out.

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