We’re gathered here to day to remember MattyCollector.com, the Mattel ran website which started in 2008 as an exclusive home to Masters of the Universe Classics. Yes, Mattel is finally ending this 8 year experiment. I remember being excited for the launch of this new website, which at the time I suspected would compete with HasbroToyShop.com as a sort of “go-to” for collector items of 80’s nostalgia brands. As it turns out, neither really functioned as such after long, but in 2008 it seemed to be the dawning of a new era. Unfortunately it didn’t take long for Mattel to run into issues with MattyCollector.com as the launch sale went with a few hiccups, but by the time it was into “regular” operation, it was wrought with issues. Originally fans chalked it up to growing pains, as it seemed Mattel wasn’t putting a lot of resources to the site and eventually they’d get it together.
But what started out as “growing pains” became par for the course year after year and sometimes become “strategy” as Mattel ran what was arguably, the worst e-commerce website on the internet (not named ShockerToys.com) and soon became a place of frustration, where good ideas went to die. That’s not to say Mattel didn’t have some success on there, but the mishandling could fill several blog posts. Heck, if one chronicled every mistake that was made, you could probably write a few books. Digital River, the e-commerce hosts were ridiculously incompetent and notorious for gouging fans on a variety of things. Yet, the MOTUC brand was strong enough to survive it all. At least until all the core vintage line was made, then people stopped caring.
Matty tried to launch other exclusives on the site, but with no other brand really strong enough to withstand the utter disaster that was MattyCollector, they all failed to various degrees. Even ThunderCats, which seemed like a huge “get” just over a year ago, seems to have deflated on the site. While no word has come out about the fate of the Cats for now, one imagines that the writing may be on the wall. As for MOTU? Mattel has found a partner in Super7, willing to take over the line and do the heavy lifting. Super7 will no doubt run their own website much better than “Matty” ever did their version. Still, it is a sad state of affairs that such a good concept was so poorly mismanaged by corporate greed and idiocy.
So long MattyCollector, it’s been… Well, unique.
Well, after years of not really even understanding what Instagram was… I’ve finally added one. Yes, I already have a Twitter (@NewtonGimmick) and a Facebook page (Infinite Hollywood on Facebook), but now I have an Instagram too. The Instagram will likely be of the most interest to people who enjoy this website, because it combines most of the things I enjoy about Twitter (quick interaction) with a lot more focus on toys. It’s very easy for me to snap a quick photo and post up some thoughts on the toys, than it is to write out an entire blog post.
That’s of course, not to say I won’t be updating this site. Actually, real honest-to-goodness updates are coming. But if you’re into Instagram, give me a follow. My name on there is InfiniteHollywoodMedia (because some jerk already has the name Infinite Hollywood!) And if you’re not, at least visit the link from time to time and see some of my attempts at taking artistic (and often crappy) toy photos.
I promised we’d be back to posting regularly and what better way to get back into things than with a Tuesday edition of TALES FROM THE TOY AISLE!
We start things off with this sort of crazy looking Hulk bop ball. I don’t really know what a bop ball is, but it looks like you inflate it and then punch it a bunch. Seems like the sort of thing David Banner could have used back in the day (cue sad piano music) but the real prize here is that face. Just look at that face!
Dude, what’s with that face? I can’t tell if he’s being arrogant because he just farted or if he’s done something much more dastardly. Seriously, that’s a terrible face sculpt. C’mon Hasbro! At least the Hulk Bop Ball was fun!
Tanooki Suit Mario! Man, I would have murdered my neighbors for a figure of this back in 1988! Best I had were those McDonalds Super Mario Bros 3 Happy Meal Toys. Continue reading
He lives! Yes, this blog is still around. I apologize for my general laziness, but once you really get out of the “blogging mode” it’s very tough to get back into it. Not that I haven’t wanted to do some reviews, post up new content, etc. I am always thinking of doing it. I’ve even went through the painful process of taking photos for lots of things, but then never actually doing anything with it.
But I refuse to let this beast die. So many other blogs that started around the time I did (most after actually) have dried up or died. Some of favorites have disappeared as blogging has sort of fell out of favor. Youtube reviews and random Instagram posts seems to be where the toy/geek culture has went these days. But I still like blogging, so I’m going to make a concerted effort to get back to it. I doubt we’ll be back to the daily posts of yesteryear, but maybe we can get to where we do a couple a week.
And because this blog is so massive and has covered so much ground through the years, we still get a ton of traffic. People post on old articles asking questions. Weird people email me, asking to buy figures as though we were an online store. It’s fascinating and that always draws me back in. Because if I left for months and then came back and no one had visited, I think it’d be pretty easy to quit. But you guys keep coming back, so I will too.
So where do we start? Well I’m going to try and do some posts and get back into the groove of things. I may revamp the reviews a bit, just to make them slightly less work in posting, but we’ll see. Regardless, Infinite Hollywood is still alive. So thanks for sticking around and come back, there’s more great things ahead!
To kick things back off, here’s five random posts that I think should have gotten more love when they were originally posted:
Here we have a fantastic photo from the late 1970’s, possibly early 1980’s of what appears to be three superheroes and a small child. It’s hard to tell for sure from the photo if this is a promotional photo from some sort of appearance or just some sort of Halloween get together. Whatever the origin (I’m not sure I even want to know), it’s got some great cheesy vintage charm to it. The costumes aren’t too horrible (though Superman glued his S on upside down) but clearly not on model, until you get to Spider-man, who is about as ghetto as you can get. They’re like real life Megos or something. I love it.